In this article, we explore some of the best brands you can find at Cult Beauty. From high-performance skincare to revolutionary haircare and innovative makeup, these brands represent the crème de la crème of what Cult Beauty has to offer. Each brand is chosen for its unique approach to beauty and commitment to quality. Whether you’re a seasoned beauty enthusiast or new to the world of online beauty shopping, these brands are sure to enhance your beauty routine!
1. Westman Atelier
Founded by the renowned makeup artist Gucci Westman, Westman Atelier epitomises luxury and natural beauty. Gucci, who has worked with top celebrities, created cosmetics that are both beneficial for the skin and beautiful to wear. This brand combines luxurious cosmetics with nourishing ingredients to create products that enhance beauty while caring for your skin. Gucci Westman uses pure and sustainable ingredients, free from harmful chemicals.
One of my favourite products, which I have been using for months, is the Lit Up Highlight Stick in “brûlée”. This highlighter, available in various shades, gives your skin a stunning, healthy glow. The formula, enriched with grape extract, boosts hyaluronic acid production to refresh your skin and provides a unique, dewy finish.
2. Drunk Elephant
Founded by Tiffany Masterson, who aimed to create skincare products free from ingredients she saw as problematic for her own skin, Drunk Elephant quickly gained a cult following for its focus on clean beauty. The brand avoids what it calls the “suspicious 6”: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS. This approach helps to support the skin’s natural balance and health. Drunk Elephant also aims to educate users about skin-friendly habits.
A favourite in my routine is the E-Rase Milki Micellar Water. This product removes makeup, dirt, and pollution without irritating the skin, thanks to a mix of plant oils and mild micelles. It’s a soothing and replenishing step in any skincare routine, especially for sensitive or dry skin.
3. Milk Makeup
New York City’s own Milk Makeup is known for its multi-use, high-performance products that encourage self-expression and inclusivity. Milk Makeup uses vegan and cruelty-free ingredients and is designed for a busy lifestyle, where versatility and convenience are key. The products range from skincare to colourful cosmetics and come in minimalist packaging that is both functional and stylish.
A must-have in your makeup bag is the Hydro Grip Setting Spray. This spray keeps your makeup in place all day and gives your skin a hydrating boost thanks to its formula with blue agave and green tea extract.
4. Glow Recipe
Glow Recipe combines fruity ingredients with stunning results. Inspired by Korean beauty, Glow Recipe focuses on surprising textures and innovative ingredients that give your skin a healthy, radiant complexion. The brand is known for its natural ingredients and colourful packaging.
The Watermelon Glow PHA+BHA Pore-Tight Toner is one of their most popular products. This toner uses watermelon extract and hyaluronic acid to hydrate the skin. It also reduces pore size, resulting in smooth, plump skin that feels refreshed and revitalised.
5. Laura Mercier
Laura Mercier, known for her ‘flawless face’, creates makeup that blends effortlessly for a natural look. Her products are designed to enhance your beauty without masking it, offering a refined approach to beauty that focuses on natural features. Each product reflects a commitment to precision and accessibility, making professional-quality makeup achievable for everyday use.
My favourite product from Laura Mercier is the Translucent Loose Setting Powder Ultra Blur. This powder minimises imperfections and controls shine, maintaining a flawless look throughout the day. After trying many different powders, I can confidently say this is my favourite!
6. Supergoop!
Supergoop! has changed how people think about sunscreen. With its effective and ingredient-conscious products, Supergoop! has developed a range of sunscreens that also contribute to skincare. Their formulas feel weightless on the skin and offer essential sun protection without compromising on comfort or aesthetics. The brand continues to innovate to ensure their sun care solutions are accessible and enjoyable to use, regardless of the weather or season.
The Unseen Sunscreen SPF 30 is a must-try. The completely invisible formula acts as both a protective sunscreen and a primer, smoothing the skin and preparing it for makeup while also shielding against UV rays.
7. Ouai
Jen Atkin, a hairstylist for the most glamorous celebrities, founded Ouai to bring runway-worthy hair to everyday life. This brand combines accessibility with luxury, offering products that simplify hair care routines while delivering remarkable results. Ouai is known for its modern, sleek packaging and delightful scents.
One of their bestsellers is the Detox Shampoo. With a deep-cleansing formula that includes apple cider vinegar and keratin, it’s perfect for weekly use. It removes product buildup, hard water deposits, and pollution, leaving the hair refreshed and renewed.
8. Grown Alchemist
Grown Alchemist is a pioneer in biological beauty, using natural products that enhance skin health and appearance. With a foundation in organic ingredients and advanced scientific techniques, their treatments offer transformative results. Grown Alchemist is known for its holistic approach to beauty, treating the skin with care that goes beyond superficial treatments to nourish and rejuvenate at a cellular level.
The Skin Renewal Day Cream uses potent peptides and antioxidants to firm and smooth the skin, enhancing its natural glow and texture with each use.
9. Briogeo
Nancy Twine, founder of Briogeo, turned her grandmother’s homemade hair care recipes into a globally recognised hair care brand known for its transparency and performance. Briogeo offers a range of hair products that are built on the ethos of tailor-made care for all hair types. Using naturally derived ingredients, the brand focuses on delivering visible results through clean and conscious formulas that treat the hair with the same level of detailed attention that skincare regimes do.
The Superfoods Avocado and Kiwi Mega Moisture 3-in-1 Leave-In Spray is a favourite for nourished hair. It provides an instant hydration boost, detangles, and protects hair from environmental aggressors, making styling easier and keeping hair healthy and vibrant. Use it with the mask for hair that feels completely rejuvenated.
There you have it, 9 must-try brands available at Cult Beauty! Whether you’re looking to revamp your skincare routine, elevate your hair care game, or find that perfect makeup look, these brands bring innovation, effectiveness, and pure luxury. Welcome to the world of high-quality ingredients, conscientious formulations, and undeniable results! What are you waiting for? Click through to Cult Beauty and bring out the best in yourself. Enjoy all the beauty and let your natural glow shine!
